The Internet of Things is a boon for businesses striving to be more sustainable, but at-home IOT is exhibiting worrying signs of stalling. Industry analyst Jan Dawson summed up many people’s concerns when he said the smart home market seems perennially stuck in the early-adopter phase.
He noted some exceptions, and most of them (such as the Nest Learning Thermostat) carry a clear promise of return on a user’s investment. Here, Dawson pinpoints a major issue with the smart home — marketing.
The smart home is being marketed at homeowners as the home of the future, packed with cool gadgets and neighbor-wowing conveniences. While this is true, it’s clearly not convincing anyone other than early adopters to cough up their hard-earned cash. People see connected gadgets as a luxury, because that’s how they’re being sold.
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